Louis Vuitton’s Cruise 2017 Ad Campaign and Several of the Collection’s New Bags

Fashion Trends

Louis Vuitton is set to present its much-anticipated cruise 2017 collection at Oscar Niemeyer’s Niteroi Contemporary Art Museum in Rio de Janeiro on Saturday. Despite the possibility of contracting the Zika virus, the Hollywood and fashion set don't seem too worried, as A-listers including Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Rainie Yang, Alessandra Ambrosio, Isabeli Fontana and Tao Okamoto are among the guests confirmed for the front row.

This is the first time the flying-saucer-shaped museum will host a fashion show. The white modernist structure is reflected in the pool's base, designed to look "like a flower," according to late artist Niemeyer. "This setting inspired me right away," said artistic director Nicolas Ghesquiere. "With the 2017 cruise collection, we’ll be discovering the vision of Oscar Niemeyer." The museum is celebrating its 20-year anniversary and will reopen soon after the LV presentation. Four Louis Vuitton-sponsored exhibitions will be shown at the museum this year.

Guests will enjoy a jam-packed itinerary, between partying and visiting Rio de Janeiro’s top spots. Post-show, guests will enjoy dinner and entertainment at the expansive mansion Parque Lage at the foot of the historical Corcovado. The morning after, guests will brunch at a private resident in Santa Teresa, which boasts an incredible view of the city. Planned activities include a privatized site (for epic Instagram photos) near the Christ the Redeemer statue that overlooks the city, a helicopter tour of the city and paddle classes at Praia Vermelha. Guests are already #cloggingthefeed with posts under the hashtag #LVcruise in anticipation of the big show.

louis-vuitton-cruise-2017-ad-campaign



It takes a certain kind of confidence for a designer to stage a collection in front of one of the most striking buildings in modern architecture, overlooking the magnificent cliffs and waterfront of one of the most exciting cities in the world. ButNicolas Ghesquière has built his formidable career on taking chances and following his own internal muse. The 47 looks he sent down the runway at his Resort 2017 show at the Niterói Contemporary Art Museum in buzzing Rio de Janeiro, more than held their own against their spectacular backdrop. 

Over 500 guests from the global fashion elite, and celebrities such as Alessandra Ambrosio, Jaden Smith, Catherine Deneuve and singer/actress Zendaya sat on colorful benches snaked throughout the outdoor deck of the Niterói as models paraded down a lengthly crimson ramp emerging from the museum. The colorful, sporty collection reflects Ghesquière's ongoing obsession with leather and scuba-inspired silhouettes without neglecting the Vuitton legacy of exceptional handbags. Lush multi-pocked bags worn around the waist or carried (please don't dare call them fanny sacks) in black and white, a boom box purse equipped with Bluetooth to play music, and the Pliage, a joyful, swingy little masterpiece with a foot of fringe hanging down are all in line with Ghesquière's mission to nod to the past but move fearlessly forward by creating new LV classics. 

But the star of the show was incontrovertibly the clothes: body conscious without being indiscrete, colorful without being clownish, and sophisticated but never hoary. The show opened with a series of color block dresses with high-low asymmetric hems and strategic cutouts around the body in bold blues, blacks and greens with mixed textiles and leather trims. For the woman whose holiday will be spent in a cooler climate, there is an exceptional leather belted car coat, red and black track pants, and a black leather and brown suede jacket. Black cargo pants in meticulously shaved leather, crafted by the artisans at the LV facility in Asnières-sur-Seine are the kind of flattering, wearable wardrobe staple that one might find it a challenge to NOT want to wear daily, in any climate. 

Indeed, the marriage of Ghesquière's passion for leather with the Vuitton house's immaculate leather know-how is a union of both love and convenience, and the designer did not hesitate to sprinkle his resort collection with classical silhouettes rendered in leather. Snap-front A-line minis, a blue suede strapless A-line dress with black trim and studded leather vests were fresh reinventions of 60s hippie chic without disseminating the slightest whiff of pachouli. Amidst the sporty and wearable separates, there were still plenty of options for girly-girls at summer weddings. In particular, his segment of dresses with ruffles on the bust and hips are perfect for dancing all night in a Rio disco or attending a garden party in the Hamptons. And a handful of dresses in black florals with puffy sleeves are just the thing for an emo moment or if your ex and your bestie happen to invite you to their summer nuptials. 

From his earliest days at Balenciaga, where he reinvented a storied brand and made it relevant to a new generation, and throughout his two year tenure at Luis Vuitton, Ghesquière has always spoken about his passion for exploring dualities. He describes the Resort 2017 collection as a "pictorial explosion" of the duality between nature and urbanism, modernism and tropicality. He cites the influence of Brazilian artist Hélio Oiticica's "clothes of light," in his use of parachute fabric and bright colors. Ghesquière also pays homage to Aldemir Martins, and uses imagery from his famous Pele painting in several pieces including a handbag and a dress. Overall, he describes his greatest inspiration as the Brazilian notion of gambiarra, "the transformation of the available into the essential." But regardless of the sources of his mishmash of his influences, it is undeniable that 45-year-old Ghesquière is one of the most brilliant creative directors working in fashion today, and has just presented one of the most iconic, wearable and memorable collections of his career. As they say in Rio, muito bem.


Louis Vuitton didn't release detail shots from its Cruise 2017 show, so we've been eagerly awaiting the first close-up images of the collections bags, and now we're excited to have a few to share. The brand released its latest ad campaign this week, helmed by actress Alicia Vikander, and she's carrying new versions of some of LV's recent favorites.

So far, the campaign includes new iterations of the Capucines Bag and Twist Bag, as well as a new python fabrication of the brand's recently introduced a la carte straps. Check out the first images of the bags below, as well as the campaign so far. We don't have prices quite yet, but when we do, we'll make sure to add them.


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Tag: Louis Vuitton

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Louis Vuitton Information Guide

Fashion Trends

Louis Vuitton luggage, bags, jewelry and more

Louis Vuitton History 

Everyone knows the famous Monogram, but do you know the actual history of the Louis Vuitton company? The original Louis Vuitton company was founded by Louis Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Originally a luggage maker, Louis Vuitton realized that flat trunks could be stacked, as opposed to the rounded trunks that were more popular at the time. In 1858, Vuitton introduced his flat-bottom trunks and France went wild. Everywhere, luggage makers or malletiers, started to imitate Louis Vuitton’s designs.

In 1892, Louis Vuitton died, and the company's management passed to his son, Georges Vuitton. George Vuitton had a vision for the company and wanted to grow it into a worldwide company. Then, in 1896... something huge: Georges Vuitton created the iconic Monogram Canvas.  By 1913, the Louis Vuitton Building opened on the Champs-Elysees, which was the largest travel-goods store in the world at the time. Soon after, stores were opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires.

Louis Vuitton Trunk

In 1936, Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.  Gaston-Louis began to incorporate leather and transform the Monogram canvas into a more pliable material for use on handbags and small leather goods.

1987 saw the creation of LVMH, which was a merging of Louis Vuitton with Moët et Chandon and Hennessy, to create the largest Luxury Conglomerate in the world.

In 1997, Marc Jacobs became the company’s artistic director, introduced first RTW line and introduced the Vernis collection. Marc Jacobs brought a much needed youthful spirit to LV and spurred collaborations with famous artists: In 2001, Stephen Sprouse created the Graffiti and Roses lines; in 2003, Takashi Murakami created the Monogram Multicolore and Cherry Blossom lines; in 2008, artist Richard Prince created the Aquarelle, or more commonly known as the Watercolor Speedy. A reinterpretation of the iconic bag, this style features the classic Monogram pattern with a smudged painted fashion. There are 17 paint colors that are used in the smudging of this Speedy. These were released in white and brown. In 2012, Yayoi Kusama created “Infinitely Kusama” collection. Additionally, Marc Jacobs also introduced LV to collaborating with numerous street artists.

  • Louis Vuitton Graffiti
  • Louis Vuitton Roses Lines
  • Louis Vuitton watercolor
  • Louis Vuitton Kusama

These recent collaborations are part of the Limited Edition collection that Louis Vuitton releases yearly. Often, these collaborations and collections sell for above their retail prices.

History of Louis Vuitton Styles:

  • 1930, the Keepall bag was introduced.
  • 1930s, the Alma bag was created by Gaston-Louis Vuitton. It is believed that it was originally made Coco Chanel as a custom order. Originally, the bag was named ‘Champs of Elysees’ after the famous road in Paris. The original Alma was the creation of Gaston Vuitton, who named it for the Alma Bridge, a span that connects two Parisian neighborhoods.
  • 1932, LV introduced the Noé bag when a champagne house contacted LV to make a bag that would hold 6 bottles of champagne. The bag still serves this function - 4 bottles with the bottom down and the 5th inverted and nestled between the others. This drawstring bag comes in two sizes - the Noe, and the smaller Petit Noe. The name Noe is French for Noah, who was not only famous for loading animals on the Arc two by two, but for his ability to consume wine.
  • 1965, film star Audrey Hepburn made a special request to Louis Vuitton to make a mini version of their Keepall duffle just for her.  Louis Vuitton obliged Audrey’s request and created what is now known by fashionista’s and handbag lovers as the “Speedy 25”. Now created in 25, 30, 35, and 40, as well as a Bandouliere style that includes a strap.
  • 1966, the Papillon was launched.
  • 2007, the Neverfull was introduced and has become one of LV’s all-time most successful bags. The Neverfull comes in three sizes, PM, MM and GM. It is made in classic monogram canvas, Damier (both ebene and Azur), Epi leather and has been re-created in limited edition styles.
  • Saumur: Named after the city of Saumur and its world-famous riding school, the shape is reminiscent of a horse’s saddle. Additionally, Coco Chanel was born in Saumur, a city in the Loire Valley in France.
  • Louis Vuitton bags may come in different sizes while using the same name. As stated above, some sizing is in the format of numbers (25, 30, 35, 40, etc.). These numbers signify the length in centimeters. In addition, Louis Vuitton also refers to sizes as PM (Petit Modele), MM (Medium Modele), or GM (Grande Modele), for small, medium, and large. 

Louis Vuitton Monogram Canvas

It was George Vuitton, Louis Vuitton’s son, who decided in 1896 to carry on the adventure begun by his father by designing the famous Monogram Canvas. At the time, to foil counterfeiters, he created a canvas bearing bold graphics, a pattern that was instantly recognizable. The unique pattern is composed of flowers, a universal and timeless symbol, and the entwined Louis Vuitton initials.  The pattern was based on the trend of using Japanese and Oriental designs in the late Victorian era. The Monogram fabric is crafted out of durable vinyl coated canvas.

Since it was first designed, the Monogram canvas has been associated with natural, vegetable-tanned vachetta cowhide leather.  Its smooth, natural grain brings out the harmony of the carefully selected hide. The transparency reveals the natural markings, such as veins and wrinkles, proving it has not been treated. This delicate, easily scratched leather is a testament to the bag’s history and develops a unique amber patina, unique to each bag and greater suppleness with time. The leather starts out with a white tone and gradually darkens over time, leaving a rich caramel or amber color.

Louis Vuitton Classic Monogram details

 

Louis Vuitton Damier Ebene Canvas

Contrary to popular belief, Damier Canvas was created before Monogram canvas. Influenced by the striped Raye canvas that was still being imitated, Vuitton wanted to take his design even further. In 1888, Louis Vuitton created the Damier Canvas pattern, which bore a logo thatreads "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark".  1998 saw the one hundred year anniversary of the release of Monogram canvas, which lead to a re-release of the original Damier canvas.  Ready for a fun fact? “Damier” literally translates from French to English to “Checker Board.”  The current Damier Ebene pattern is printed on black coated canvas in small lines of two shades of brown to create the unique and lovable checked pattern, which is why Damier Ebene fades to black in some areas when it’s been gently used.

Louis Vuitton Damier detials

Louis Vuitton Damier Azur

Launched in 2006, this line is a new interpretation of the iconic Damier Canvas, the Damier Azur collection takes us away to the celebrated shores of the French Riviera. At once classic and casual, subtly different, Damier Azur offers a complete collection of products ranging from city bags to luggage.

Louis Vuitton Damier Azur

Louis Vuitton Damier Graphite

The black and grey themed Damier pattern was created in honor of Louis Vuitton’s 120th anniversary of the canvas. Released in 2008, the Damier Graphite collection is a discreet revisit of the classic Damier. Damier Graphite features an understated black and grey tonal pattern with smooth black leather, instead of the iconic brown.  Damier Graphite is only released in Men’s accessories and leather goods.

Louis Vuitton Damier Graphite

Louis Vuitton Monogram Multicolore

In 2003, in collaboration with Japanese artist Takashi Murakami, the Monogram Multicolore line was born.  Takashi Murakami is considered one of the leaders in Japanese neo-pop art. Famous for his colorful, cheerful work, Murakami created the fun and cheerful Monogram canvas which uses 33 colors to create the well known Monogram pattern.

Louis Vuitton White Multicolor  Louis Vuitton Black Multicolor

Louis Vuitton Mini Lin / Monogram Idylle 

 The Monogram Mini Lin Canvas Collection is a newer line that sports a lighter, more supple but resistant canvas. It is made of 58% cotton, 24% linen and 18% polyamide.   In 2010, the Mini Lin collection was reinvented and renamed to the Monogram Idylle Canvas Collection, which sports a lighter, more supple but resistant canvas.

Louis Vitton Mini Lin/Monogram idylle

Louis Vuitton Monogram Denim 

 This unique and playful take on the Monogram pattern debuted in 2005. Crafted out of stonewashed denim with the Louis Vuitton monogram pattern, the Monogram Denim line comes with blue, green, pink, grey, and black.

Louis Vuitton Monogram Denim

Louis Vuitton Monogram Vernis 

The Vernis line was introduced in 1997 by then, newly appointed Artistic Director Marc Jacobs. The Vernis line was inspired by RTW collections and is continually released in a range of unique, sparkling colors that highlight the famous Monogram print.. In French "vernis" means ‘varnish’ which explains the shiny and sparkly effect of the bags. It is a monogram embossed coated leather which is like patent leather and is embossed with the famous Monogram.

Louis Vuitton Vernis Details

Vernis color list:

Beige: Introduced in 1998, Discontinued in 2005

Rouge Fauviste: Introduced in 2010

Baby Blue: Introduced in 1998, Discontinued in 2000

Vert Impression: Introduced in 2010

Orange: Limited Edition, Introduced & Discontinued in 1998

Gris Art Deco: Introduced in 2010

Baby Pink: Introduced in 1999, Discontinued in 2000

Rose Florentine: Introduced in 2010

Red: Introduced in 1999, Discontinued in 2006

Givre: Introduced in 2011

Lime/Light Yellow: Introduced in 1999, Discontinued in 2000

Blanc Corail: Introduced in 2011

Purple: Introduced in 1999, Discontinued in 2000

Bleu Infini: Introduced in 2011

Silver: Introduced in 1999, Discontinued in 2000

Terre D’Ombre: Introduced in 2011

Bronze: Introduced in 2000, Discontinued in 2006

Bleu Lagon: Introduced in 2012

Mango/Dark Yellow: Introduced in 2000, Discontinued in 2001

Rouge Grenadine: Introduced in 2012

Fuschia: Introduced in 2003, Discontinued in 2005

Jaune Passion: Introduced in 2012

Lavender: Introduced in 2003, Discontinued in 2005

Beige Poudre: Introduced in 2012

Marshmallow: Introduced in 2004, Discontinued 2005

Rose Velours: Introduced in 2013

Peppermint: Introduced in 2004, Discontinued in 2005

Indian Rose: Introduced in 2013

Perle: Introduced in 2005

Rose Angelique: Introduced in 2013

Framboise: Introduced in 2005, Discontinued in 2006

Black Magnetique: Introduced in 2013

Indigo: Introduced in 2005, Discontinued in 2006

Grand Blue: Introduced in 2013

Noisette: Introduced in 2005

Citrine: Introduced in 2014

Amarante: Introduced in 2007

Lilas: Introduced in 2014

Pomme D’amour: Introduced in 2007

Amethyste: Introduced in 2014

Orange Sunset: Introduced in 2008

Dune: Introduced in 2014

Vert Tonic: Introduced in 2008

Galet

Violette: Introduced in 2008

Cerise

Vert Bronze:  Introduced in 2009

Griotte

Rose Pop: Introduced in 2009

Rose Litchi

Blue Galactic: Introduced in 2009

 

Vernis Color Guide:

Louis Vuitton Vernis Color Guide

Louis Vuitton Epi Leather

Inspired by a grained leather used by Louis Vuitton in the 1920’s, the Epi line, created in 1985, is the first leather line of the House. The Louis Vuitton Epi Leather collection was created to respond to the demand for more durable leather necessary in modern travel conditions. Its originality comes from the graphic two-tone effect which makes it immediately recognizable.

The process consists of printing an intensely dyed leather before applying a special coloration on the surface of the grain, which can withstand any weather condition. The natural stretch of Epi leather also offers good qualities of resistance. Curated in a multitude of colors, we appreciate the durability and timelessness of the Epi leather collection.  Older Epi typically comes with goldtone hardware, with a brief interlude of brushed brass and titanium. Louis Vuitton introduced shiny silvertone hardware in 2004.  In Spring 2001, the Epi Plage collection was a limited release with a vinyl transparent Epi line, used for the beach. This came in three colors - Grenadine Red, Coconut, Orange. In 2010, Electric Epi was introduced as a glossy patent leather version of Epi in three colors, Plum, Black, and Amande. In 2011, the Epi collection was released with a new assortment of bright colors.

Louis Vuitton Epi Leather Details

Epi Color List:

Black: Introduced in 1985, always available

Borneo Green: Introduced in 1985; Discontinued 1998

Kenyan Fawn: Introduced in 1985, Discontinued

Toledo Blue: Introduced in 1985; Discontinued 2002

Winnipeg Sable: Introduced in 1985; Discontinued

Castilian Red: Introduced in 1987

Cipango Gold: Introduced in 1990, Discontinued

Tassil Yellow: Introduced in 1993; Discontinued 2003

Vanilla: Introduced in 2000; Discontinued 2002

Lilac: Introduced in 2000; Discontinued 2003

Pepper: Introduced in 2000; Discontinued in 2005

Moka: Introduced in 2000; Discontinued

Mandarin: Discontinued 2006

Myrtille Blue: Introduced in 2003; Discontinued in 2006

Rouge: Introduced in 2006; Discontinued in 2009

Canelle: Introduced 2006

Ivorie: Introduced in 2007

Cassis: Introduced in 2008

Grenade: Introduced in 2008-2009

Rubis: Introduced 2009

Menthe: Introduced in 2011

Cacao: Introduced in 2011

Figue: Introduced in 2011

Piment: Introduced in 2011

Indigo: Introduced in 2011

Fuchsia: Introduced in 2011

Gres: Introduced in 2011

Citron: Introduced in 2011

Cyan: Introduced in 2011

Carmine: Introduced in 2011

Quetsche: Introduced in 2014

Pistache: Introduced in 2014

Dune: Introduced in 2014

Saphir: Introcued in 2014

Coquelicot: Introduced in 2014

Mimosa - Introduced in 2014

Rose Nacre - Introduced in 2014

Bordeaux - Introduced 2014

Grenade (new Grenade) - Introduced 2015

Rose Ballerine - Introduced 2015

Epi Color Guide:

Louis Vuitton Epi Color Guide

Louis Vuitton Monogram Empreinte 

Released in 2012, the Monogram Empreinte line is both luxurious and durable. After carefully selecting the highest quality of calf leather, it is dyed throughout and then enriched with tannins for a rounder aspect. Then, the leather is drummed several times to softly pull up the natural grain of the skin and reveal its supple, luxurious feel.  Finally, the leather is embossed with the iconic Monogram pattern.

Louis Vuitton Monogram Empreinte

Empreinte Color List:

Safran Amethyste
Orient Black
Cerise Galet
Jaipur Bronze
Aurore Havane
Flamme Terre
Celeste Ombre
Infini Neige
Orage  

Empreinte Color Guide:

Louis Vuitton Empreinte Color Guide

Louis Vuitton Taiga Leather 

The taiga leather line is named after the largest coniferous forest in Russia called the Taiga. This line was introduced in 1993 and has remained popular since. Mostly used to construct briefcases and travel accessories, the Taiga line is sophisticated and will always remain a classic. The Taiga line is only released in Men’s accessories and leather goods

Louis Vuitton Taiga Leather

Louis Vuitton Suhali Leather 

Suhali Leather is made from Suhali goat leather that have been hand-selected from the highest quality goatskins. Launched in 2004, it is natural grain which has not undergone chemical treatment to maintain the excellent balance between suppleness and durability.

Louis Vuitton Suhali Leather

Suhali names are adjectives describing a Louis Vuitton woman:

L'Impétueux spontaneous, mischievous
L'Épanoui blossoming, radiant
L'Affriolant alluring
L'Aimable lovable
L'Imprevisible unpredictable
Le Talentueux talented
L'Ingenieux crafty, cunning
Le Inoubliable (aka Lockit) unforgettable
Le Fabuleux Fabulous

Suhali Color List:

Plum White
Geranium Blue
Tanami Verone
Sienne Gold
Black Silver

Louis Vuitton Monogram Mahina Leather 

Introduced in 2007, the Mahina line is made from gorgeous drummed leather and has meticulous perforations in the classic Monogram pattern. The Mahina collection was inspired by the phases and crescents of the moon and in Polynesian culture the Mahina is a lunar deity.

Louis Vuitton Monogram Mahina Leather

Mahina Color Guide:

Mahina Leather color guide

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LÉA SEYDOUX IS THE NEW FACE OF LOUIS VUITTON

Fashion Trends

Louis Vuitton snagged Léa Seydoux to be the newest face of the House. Expect to see the chic French actress of Spectre and Blue is the Warmest Color fame in the line's upcoming campaigns.

"I feel extremely proud at the thought of representing such a strong symbol of French elegance, an iconic brand whose initials are known the world over," Seydoux said in a press release. "I deeply admire Nicolas Ghesquière's work, especially his newness. His incessant search for novelty is also highly impressive."

Though she isn't in the spring ads—we have Jaden Smith to fill that role—she is slated to represent the brand at the upcoming Unicef Ball on January 12. This isn't the actress' first luxury campaign, however. She's previously been photographed for Prada, Miu Miu and Rag & Bone too. 

Léa Seydoux gazes into a mirror wearing black dress and heels from Louis VuittonLéa Seydoux gazes into a mirror wearing black dress and heels from Louis Vuitton

After appearing in Louis Vuitton’s Spirit of Travel campaign, actress Léa Seydoux is set to be the face of the brand’s new fragrance collection features seven unique scents. Spotlighting the perfumes, the September 2016 issue of Harper’s Bazaar USfeatures the French actress. Photographer Kristian Schuller captures Léa in Louis Vuitton designs and even posing naked in a field of flowers for one shot.

Speaking to Bazaar in the new issue set to hit newsstands on August 16th, Léa talks about being named an LV ambassador. “It’s a house I feel good with, it being French, and me being French. I love that they do events all over the world. It’s not just fashion.”


Léa Seydoux poses naked in a field full of flowersLéa Seydoux poses naked in a field full of flowersLéa Seydoux wears her hair in a wavy bob with fur jacket from Louis VuittonLéa Seydoux wears her hair in a wavy bob with fur jacket from Louis Vuitton

After appearing in Louis Vuitton’s Spirit of Travel campaign, actress Léa Seydoux is set to be the face of the brand’s new fragrance collection features seven unique scents. Spotlighting the perfumes, the September 2016 issue of Harper’s Bazaar US features the French actress. Photographer Kristian Schuller captures Léa in Louis Vuitton designs and even posing […] The post Léa Seydoux Poses in Harper’s Bazaar, Talks Being Louis Vuitton Face appeared first on Fashion Gone Rogue…

 Léa Seydoux gazes into a mirror wearing black dress and heels from Louis Vuitton
After appearing in Louis Vuitton’s Spirit of Travel campaign, actress Léa Seydoux is set to be the face of the brand’s new fragrance collection features seven unique scents. Spotlighting the perfumes, the September 2016 issue of Harper’s Bazaar US features the French actress. Photographer Kristian Schuller captures Léa in Louis Vuitton designs and even posing naked in a field of flowers for one shot.

Speaking to Bazaar in the new issue set to hit newsstands on August 16th, Léa talks about being named an LV ambassador. “It’s a house I feel good with, it being French, and me being French. I love that they do events all over the world. It’s not just fashion.”

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The Best Louis Vuitton Bags We Found This Week on Instagram

Fashion Trends

Something was definitely in the air this week, because we found an abundance of Louis Vuitton bags on our Instagram feed; we’re certainly not complaining! You know what they say: the heart wants what the heart wants, and it’s clear that our Instagram followers’ hearts are smitten over LV.

Louis Vuitton bags and accessories have a very strong presence on Instagram. Several of our followers that we featured below are Louis Vuitton fanatics through and through. The majority of their collections are LV, and they even express their love (or LVoe) for the brand through their Instagram usernames. LV’s quality and iconic history has led to enormous consumer loyalty, and this favoritism definitely surfaces on social media. There are countless Instagram hashtags to follow for LV, including: #lvmonogram, #lvfriends and much more. Check out some of our favorites below.

Louis Vuitton Saint-Germain BB Bag

Louis Vuitton Card Holder

Louis Vuitton Limited Edition Ramages Pochette

Louis Vuitton Speedy Bandouliére 25 Bag

Louis Vuitton Pochette Plate PM

Louis Vuitton Palm Springs Backpack Mini

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Kimono Tote

Louis Vuitton Totally PM

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Josephine Wallet

Louis Vuitton Neverfull GM Tote

Louis Vuitton Mini Pochette Accessories Evasion

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Pouch from Neverfull

Louis Vuitton Toiletry Pouch 26

Louis Vuitton Monogram Key Pouch

Louis Vuitton Sunglass Case MM

Louis Vuitton Medium Ring Agenda Cover

Louis Vuitton Speedy Mirage

Louis Vuitton Pochette Metis Bag

Louis Vuitton Twist MM Bag

Louis Vuitton Louise Clutch

Tag: Louis Vuitton bags

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LOUIS VUITTON’S RESORT 2017 SHOW TAKES BRAZIL

Fashion Trends

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cutout dress with sandals

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cutout dress withsandals

Louis Vuitton’s resort 2017 collection was staged in Rio de Janeiro at Brazil’s Contemporary Art Museum, designed by architect Oscar Niemar. Artistic director Nicolas Ghesquière’s designs were influenced by not only the tropical scenery of Brazil, but also by Niemar’s work. The show opened with a selection of slashed dresses featuring a colorful mix-match of eye-catching prints. For outerwear, Ghesquière created parkas and capes from parachute fabrics and sleek leather jackets with sculpted shoulders. Mini dresses were embellished with ruffles for a feminine touch.

“Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates,” Ghesquière reveals in the show notes.

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a belted jacket

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a belted jacket

A model walks the runway at Louis Vuitton’s resort 2017 show wearing an oversized jacket and shorts

A model walks the runway at Louis Vuitton’s resort 2017 show wearing an oversized jacket and shorts

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cropped vest, long blouse and fitted trousers

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cropped vest, longblouse and fitted trousers

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a minidress with ruffle embellishments

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a minidress with ruffle embellishments

Tag: Louis Vuitton

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Selena Gomez Stars in Her First Louis Vuitton Campaign

Fashion Trends

Louis Vuitton has tapped Selena Gomez as its newest campaign star. Selena is seen posing alongside a model gang for the Louis Vuitton Series 5 fall 2016 campaign, perfectly embodying the brand’s modern spirit.

Selena Gomez for Louis Vuitton Series 5 Fall 2016 Campaign

The 23-year-old popstar is the latest face for the label under Nicolas Ghesquière, ever since her first pose with the designer on a cover ofVogue Brasil a month ago. Gomez posted a picture of the cover on her Instagram as well, foreshadowing, “Exciting things coming with this brilliant man.” This caused for followers to begin guessing that this photo boded a future campaign between Gomez and Louis Vuitton. And now we’re happy to say they were correct!

The photos that have been released to Instagram and Twitter so far are part of the LV Series 5 campaign. The decision to cast Gomez as the leading star is totally grounded in her relationship with the brand, even before the close-quartered Vogue cover was shot.

Gomez has always had an apparent love for the luxury label, as she has recently been spotted at various formal and red carpet events (as well as each and every stop of her “Revival” tour to date) sporting looks from the brand. Even more notably, and recently, Gomez wore a total Vuitton ensemble.

Even despite wearing the brand, the pop singer has been present in the front row at the past four runway shows. So if there was any doubt in your mind as to why she would have been chosen for Louis Vuitton’s fall 2016 campaign, it should be gone now!

Selena Gomez for Louis Vuitton Series 5 Fall 2016 Campaign

So far, five images from the campaign have been released to social media by both Gomez and Ghesquière. From what we can see, the clothes and overall shoot is sophisticated, with youthful modernity coming into the fun patterns and bright colors, among other things.

The first image released in relation to the campaign, for instance, is overpowered by a very large fur trapper hat. Aside from that is a crop top and oversized, fur-trimmed leather jacket, so there are a lot of powerful elements in this photo, and they are complemented by Gomez’s imposing, statuesque demeanor.

Thanks to this campaign, we’re really seeing the mature, high-fashion side that Gomez is turning to. As the new face of a luxury label, and with her journey wearing Vuitton at high fashion events, we have seen her emerge from her label as a Disney star.

Selena Gomez for Louis Vuitton Series 5 Fall 2016 Campaign

Even aside from Vuitton, just her walk with luxury fashion on her tour in general has shown her new, high-fashion makeover self wearing names like Monse and Rodarte while out on the road.

Gomez is the most striking name and face of this campaign, which was shot by photographer Bruce Weber, but it also features models Erika Linder, Jean Campbell, Natalie Westling, and Rianne Van Rompaey.

With these initial images setting a precedent to the rest of the campaign, we can only imagine that the rest of the photos will have this intense level of sophistication from the models and the structure of the garments, with some great layers of fun and youthfulness popping out here and there.

Louis Vuitton Series 5 Fall 2016 Campaign

Tag: Louis Vuitton

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