Louis Vuitton’s Cruise 2017 Ad Campaign and Several of the Collection’s New Bags

Fashion Trends

Louis Vuitton is set to present its much-anticipated cruise 2017 collection at Oscar Niemeyer’s Niteroi Contemporary Art Museum in Rio de Janeiro on Saturday. Despite the possibility of contracting the Zika virus, the Hollywood and fashion set don't seem too worried, as A-listers including Alicia Vikander, Catherine Deneuve, Jaden Smith, Zendaya, Doona Bae, Rainie Yang, Alessandra Ambrosio, Isabeli Fontana and Tao Okamoto are among the guests confirmed for the front row.

This is the first time the flying-saucer-shaped museum will host a fashion show. The white modernist structure is reflected in the pool's base, designed to look "like a flower," according to late artist Niemeyer. "This setting inspired me right away," said artistic director Nicolas Ghesquiere. "With the 2017 cruise collection, we’ll be discovering the vision of Oscar Niemeyer." The museum is celebrating its 20-year anniversary and will reopen soon after the LV presentation. Four Louis Vuitton-sponsored exhibitions will be shown at the museum this year.

Guests will enjoy a jam-packed itinerary, between partying and visiting Rio de Janeiro’s top spots. Post-show, guests will enjoy dinner and entertainment at the expansive mansion Parque Lage at the foot of the historical Corcovado. The morning after, guests will brunch at a private resident in Santa Teresa, which boasts an incredible view of the city. Planned activities include a privatized site (for epic Instagram photos) near the Christ the Redeemer statue that overlooks the city, a helicopter tour of the city and paddle classes at Praia Vermelha. Guests are already #cloggingthefeed with posts under the hashtag #LVcruise in anticipation of the big show.

louis-vuitton-cruise-2017-ad-campaign



It takes a certain kind of confidence for a designer to stage a collection in front of one of the most striking buildings in modern architecture, overlooking the magnificent cliffs and waterfront of one of the most exciting cities in the world. ButNicolas Ghesquière has built his formidable career on taking chances and following his own internal muse. The 47 looks he sent down the runway at his Resort 2017 show at the Niterói Contemporary Art Museum in buzzing Rio de Janeiro, more than held their own against their spectacular backdrop. 

Over 500 guests from the global fashion elite, and celebrities such as Alessandra Ambrosio, Jaden Smith, Catherine Deneuve and singer/actress Zendaya sat on colorful benches snaked throughout the outdoor deck of the Niterói as models paraded down a lengthly crimson ramp emerging from the museum. The colorful, sporty collection reflects Ghesquière's ongoing obsession with leather and scuba-inspired silhouettes without neglecting the Vuitton legacy of exceptional handbags. Lush multi-pocked bags worn around the waist or carried (please don't dare call them fanny sacks) in black and white, a boom box purse equipped with Bluetooth to play music, and the Pliage, a joyful, swingy little masterpiece with a foot of fringe hanging down are all in line with Ghesquière's mission to nod to the past but move fearlessly forward by creating new LV classics. 

But the star of the show was incontrovertibly the clothes: body conscious without being indiscrete, colorful without being clownish, and sophisticated but never hoary. The show opened with a series of color block dresses with high-low asymmetric hems and strategic cutouts around the body in bold blues, blacks and greens with mixed textiles and leather trims. For the woman whose holiday will be spent in a cooler climate, there is an exceptional leather belted car coat, red and black track pants, and a black leather and brown suede jacket. Black cargo pants in meticulously shaved leather, crafted by the artisans at the LV facility in Asnières-sur-Seine are the kind of flattering, wearable wardrobe staple that one might find it a challenge to NOT want to wear daily, in any climate. 

Indeed, the marriage of Ghesquière's passion for leather with the Vuitton house's immaculate leather know-how is a union of both love and convenience, and the designer did not hesitate to sprinkle his resort collection with classical silhouettes rendered in leather. Snap-front A-line minis, a blue suede strapless A-line dress with black trim and studded leather vests were fresh reinventions of 60s hippie chic without disseminating the slightest whiff of pachouli. Amidst the sporty and wearable separates, there were still plenty of options for girly-girls at summer weddings. In particular, his segment of dresses with ruffles on the bust and hips are perfect for dancing all night in a Rio disco or attending a garden party in the Hamptons. And a handful of dresses in black florals with puffy sleeves are just the thing for an emo moment or if your ex and your bestie happen to invite you to their summer nuptials. 

From his earliest days at Balenciaga, where he reinvented a storied brand and made it relevant to a new generation, and throughout his two year tenure at Luis Vuitton, Ghesquière has always spoken about his passion for exploring dualities. He describes the Resort 2017 collection as a "pictorial explosion" of the duality between nature and urbanism, modernism and tropicality. He cites the influence of Brazilian artist Hélio Oiticica's "clothes of light," in his use of parachute fabric and bright colors. Ghesquière also pays homage to Aldemir Martins, and uses imagery from his famous Pele painting in several pieces including a handbag and a dress. Overall, he describes his greatest inspiration as the Brazilian notion of gambiarra, "the transformation of the available into the essential." But regardless of the sources of his mishmash of his influences, it is undeniable that 45-year-old Ghesquière is one of the most brilliant creative directors working in fashion today, and has just presented one of the most iconic, wearable and memorable collections of his career. As they say in Rio, muito bem.


Louis Vuitton didn't release detail shots from its Cruise 2017 show, so we've been eagerly awaiting the first close-up images of the collections bags, and now we're excited to have a few to share. The brand released its latest ad campaign this week, helmed by actress Alicia Vikander, and she's carrying new versions of some of LV's recent favorites.

So far, the campaign includes new iterations of the Capucines Bag and Twist Bag, as well as a new python fabrication of the brand's recently introduced a la carte straps. Check out the first images of the bags below, as well as the campaign so far. We don't have prices quite yet, but when we do, we'll make sure to add them.


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Tag: Louis Vuitton

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LÉA SEYDOUX IS THE NEW FACE OF LOUIS VUITTON

Fashion Trends

Louis Vuitton snagged Léa Seydoux to be the newest face of the House. Expect to see the chic French actress of Spectre and Blue is the Warmest Color fame in the line's upcoming campaigns.

"I feel extremely proud at the thought of representing such a strong symbol of French elegance, an iconic brand whose initials are known the world over," Seydoux said in a press release. "I deeply admire Nicolas Ghesquière's work, especially his newness. His incessant search for novelty is also highly impressive."

Though she isn't in the spring ads—we have Jaden Smith to fill that role—she is slated to represent the brand at the upcoming Unicef Ball on January 12. This isn't the actress' first luxury campaign, however. She's previously been photographed for Prada, Miu Miu and Rag & Bone too. 

Léa Seydoux gazes into a mirror wearing black dress and heels from Louis VuittonLéa Seydoux gazes into a mirror wearing black dress and heels from Louis Vuitton

After appearing in Louis Vuitton’s Spirit of Travel campaign, actress Léa Seydoux is set to be the face of the brand’s new fragrance collection features seven unique scents. Spotlighting the perfumes, the September 2016 issue of Harper’s Bazaar USfeatures the French actress. Photographer Kristian Schuller captures Léa in Louis Vuitton designs and even posing naked in a field of flowers for one shot.

Speaking to Bazaar in the new issue set to hit newsstands on August 16th, Léa talks about being named an LV ambassador. “It’s a house I feel good with, it being French, and me being French. I love that they do events all over the world. It’s not just fashion.”


Léa Seydoux poses naked in a field full of flowersLéa Seydoux poses naked in a field full of flowersLéa Seydoux wears her hair in a wavy bob with fur jacket from Louis VuittonLéa Seydoux wears her hair in a wavy bob with fur jacket from Louis Vuitton

After appearing in Louis Vuitton’s Spirit of Travel campaign, actress Léa Seydoux is set to be the face of the brand’s new fragrance collection features seven unique scents. Spotlighting the perfumes, the September 2016 issue of Harper’s Bazaar US features the French actress. Photographer Kristian Schuller captures Léa in Louis Vuitton designs and even posing […] The post Léa Seydoux Poses in Harper’s Bazaar, Talks Being Louis Vuitton Face appeared first on Fashion Gone Rogue…

 Léa Seydoux gazes into a mirror wearing black dress and heels from Louis Vuitton
After appearing in Louis Vuitton’s Spirit of Travel campaign, actress Léa Seydoux is set to be the face of the brand’s new fragrance collection features seven unique scents. Spotlighting the perfumes, the September 2016 issue of Harper’s Bazaar US features the French actress. Photographer Kristian Schuller captures Léa in Louis Vuitton designs and even posing naked in a field of flowers for one shot.

Speaking to Bazaar in the new issue set to hit newsstands on August 16th, Léa talks about being named an LV ambassador. “It’s a house I feel good with, it being French, and me being French. I love that they do events all over the world. It’s not just fashion.”

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The Best Louis Vuitton Bags We Found This Week on Instagram

Fashion Trends

Something was definitely in the air this week, because we found an abundance of Louis Vuitton bags on our Instagram feed; we’re certainly not complaining! You know what they say: the heart wants what the heart wants, and it’s clear that our Instagram followers’ hearts are smitten over LV.

Louis Vuitton bags and accessories have a very strong presence on Instagram. Several of our followers that we featured below are Louis Vuitton fanatics through and through. The majority of their collections are LV, and they even express their love (or LVoe) for the brand through their Instagram usernames. LV’s quality and iconic history has led to enormous consumer loyalty, and this favoritism definitely surfaces on social media. There are countless Instagram hashtags to follow for LV, including: #lvmonogram, #lvfriends and much more. Check out some of our favorites below.

Louis Vuitton Saint-Germain BB Bag

Louis Vuitton Card Holder

Louis Vuitton Limited Edition Ramages Pochette

Louis Vuitton Speedy Bandouliére 25 Bag

Louis Vuitton Pochette Plate PM

Louis Vuitton Palm Springs Backpack Mini

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Kimono Tote

Louis Vuitton Totally PM

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Josephine Wallet

Louis Vuitton Neverfull GM Tote

Louis Vuitton Mini Pochette Accessories Evasion

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Pouch from Neverfull

Louis Vuitton Toiletry Pouch 26

Louis Vuitton Monogram Key Pouch

Louis Vuitton Sunglass Case MM

Louis Vuitton Medium Ring Agenda Cover

Louis Vuitton Speedy Mirage

Louis Vuitton Pochette Metis Bag

Louis Vuitton Twist MM Bag

Louis Vuitton Louise Clutch

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LOUIS VUITTON’S RESORT 2017 SHOW TAKES BRAZIL

Fashion Trends

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cutout dress with sandals

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cutout dress withsandals

Louis Vuitton’s resort 2017 collection was staged in Rio de Janeiro at Brazil’s Contemporary Art Museum, designed by architect Oscar Niemar. Artistic director Nicolas Ghesquière’s designs were influenced by not only the tropical scenery of Brazil, but also by Niemar’s work. The show opened with a selection of slashed dresses featuring a colorful mix-match of eye-catching prints. For outerwear, Ghesquière created parkas and capes from parachute fabrics and sleek leather jackets with sculpted shoulders. Mini dresses were embellished with ruffles for a feminine touch.

“Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates,” Ghesquière reveals in the show notes.

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a belted jacket

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a belted jacket

A model walks the runway at Louis Vuitton’s resort 2017 show wearing an oversized jacket and shorts

A model walks the runway at Louis Vuitton’s resort 2017 show wearing an oversized jacket and shorts

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cropped vest, long blouse and fitted trousers

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a cropped vest, longblouse and fitted trousers

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a minidress with ruffle embellishments

A model walks the runway at Louis Vuitton’s resort 2017 show wearing a minidress with ruffle embellishments

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Selena Gomez Stars in Her First Louis Vuitton Campaign

Fashion Trends

Louis Vuitton has tapped Selena Gomez as its newest campaign star. Selena is seen posing alongside a model gang for the Louis Vuitton Series 5 fall 2016 campaign, perfectly embodying the brand’s modern spirit.

Selena Gomez for Louis Vuitton Series 5 Fall 2016 Campaign

The 23-year-old popstar is the latest face for the label under Nicolas Ghesquière, ever since her first pose with the designer on a cover ofVogue Brasil a month ago. Gomez posted a picture of the cover on her Instagram as well, foreshadowing, “Exciting things coming with this brilliant man.” This caused for followers to begin guessing that this photo boded a future campaign between Gomez and Louis Vuitton. And now we’re happy to say they were correct!

The photos that have been released to Instagram and Twitter so far are part of the LV Series 5 campaign. The decision to cast Gomez as the leading star is totally grounded in her relationship with the brand, even before the close-quartered Vogue cover was shot.

Gomez has always had an apparent love for the luxury label, as she has recently been spotted at various formal and red carpet events (as well as each and every stop of her “Revival” tour to date) sporting looks from the brand. Even more notably, and recently, Gomez wore a total Vuitton ensemble.

Even despite wearing the brand, the pop singer has been present in the front row at the past four runway shows. So if there was any doubt in your mind as to why she would have been chosen for Louis Vuitton’s fall 2016 campaign, it should be gone now!

Selena Gomez for Louis Vuitton Series 5 Fall 2016 Campaign

So far, five images from the campaign have been released to social media by both Gomez and Ghesquière. From what we can see, the clothes and overall shoot is sophisticated, with youthful modernity coming into the fun patterns and bright colors, among other things.

The first image released in relation to the campaign, for instance, is overpowered by a very large fur trapper hat. Aside from that is a crop top and oversized, fur-trimmed leather jacket, so there are a lot of powerful elements in this photo, and they are complemented by Gomez’s imposing, statuesque demeanor.

Thanks to this campaign, we’re really seeing the mature, high-fashion side that Gomez is turning to. As the new face of a luxury label, and with her journey wearing Vuitton at high fashion events, we have seen her emerge from her label as a Disney star.

Selena Gomez for Louis Vuitton Series 5 Fall 2016 Campaign

Even aside from Vuitton, just her walk with luxury fashion on her tour in general has shown her new, high-fashion makeover self wearing names like Monse and Rodarte while out on the road.

Gomez is the most striking name and face of this campaign, which was shot by photographer Bruce Weber, but it also features models Erika Linder, Jean Campbell, Natalie Westling, and Rianne Van Rompaey.

With these initial images setting a precedent to the rest of the campaign, we can only imagine that the rest of the photos will have this intense level of sophistication from the models and the structure of the garments, with some great layers of fun and youthfulness popping out here and there.

Louis Vuitton Series 5 Fall 2016 Campaign

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Celebs Carry Louis Vuitton at Louis Vuitton’s Cruise 2017 in Rio De Janeiro (and Much More)

Fashion Trends

Tag: Louis Vuitton Cruise 2017

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